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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India
Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the same generic PDF deck to 5,000 doctors and calling it engagement.If you're a…
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Digital Marketing in Pharma: Is Your Marketing Spend Delivering or Disappearing?
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s time to show what actually moved prescriptions or changed doctor behavior, the…
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Reality of HCP Engagement Platforms: What Happens When Marketing, Sales, and Medical Actually Align?
Let’s be honest. Most pharma companies in India say they’re “cross-functional.” But talk to any CMO, and the reality is a different story. Marketing, sales, and medical teams often work in parallel,…
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From 2% to 20% Conversion: What Actually Works in Doctor Engagement Platforms in India
Let’s not beat around the bush. Doctor engagement in India is broken. Every pharma CMO knows this. Your teams are chasing conversion targets, HCPs are dodging sales calls, reps are stretched thin,…
