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Akanksha Mishra |
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Akanksha Mishra |
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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Akanksha Mishra |
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
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Recent releases
Akanksha Mishra |

CMOs, Your Doctor Engagement Isn’t Broken. It’s Just Built on the Wrong Stack

If you’re heading marketing at a pharma company in India right now, chances are your doctor engagement isn’t giving you what it used to. The field force is stretched. Emails go unread. Doctors are…
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Akanksha Mishra |

Pharma Digital Marketing Services in India- What Every Pharma CMO Wants From Their Tech Stack

If you’re a pharma CMO reading this, I’ll come straight to the point. You’re running multiple brands, across multiple states, with multiple internal teams, and probably using a tech stack that’s not…
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Akanksha Mishra |

Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale

If you still think a few emailers and rep visits are enough to drive trust, you're missing the shift. The top pharma companies in India have already changed their playbook for the Doctor…
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Akanksha Mishra |

Pharma Martech Trends Driving Scalable Growth in India Today

The Reality of MarTech for Pharma in India: What Leaders Do vs What You Still Haven’tThe Indian pharmaceutical industry is in the middle of a massive digital shift. A handful of forward-thinking…
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