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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Akanksha Mishra |
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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Akanksha Mishra |
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
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Recent releases
Akanksha Mishra |

Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale

If you still think a few emailers and rep visits are enough to drive trust, you're missing the shift. The top pharma companies in India have already changed their playbook for the Doctor…
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Akanksha Mishra |

Pharma Martech Trends Driving Scalable Growth in India Today

The Reality of MarTech for Pharma in India: What Leaders Do vs What You Still Haven’tThe Indian pharmaceutical industry is in the middle of a massive digital shift. A handful of forward-thinking…
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Akanksha Mishra |

The Real Cost of Not Investing in a Doctor Engagement Platform in India

Let’s get straight to it. If you’re leading marketing at a pharma company in India and still don’t have a dedicated Doctor Engagement Platform in India, you’re already behind. Not behind on trends.…
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Akanksha Mishra |

Pharma MarTech ROI Transforming Marketing for 2025 Success

Pharma MarTech ROI helps Indian pharma CMOs turn marketing from a cost center into a growth engine with measurable engagement, automation, and compliance results.
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