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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Akanksha Mishra |
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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Akanksha Mishra |
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
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Recent releases
Akanksha Mishra |

The Ultimate Guide to HCP Engagement in Indian Pharma

HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The expectations have changed. The timelines have shrunk. And the pressure to deliver measurable results…
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Akanksha Mishra |

Whatsapp Marketing Pharma: How Indian Pharma Brands Use WhatsApp to Engage Doctors and Patients

The way Indian pharmaceutical companies engage with doctors and patients is changing fast. WhatsApp marketing pharma is no longer an experiment. It is a proven channel delivering real results. With…
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Akanksha Mishra |

Top Digital Marketing Strategies for Pharma Companies in India (2025 Edition)

Pharma marketing in India is entering a new phase. With rising digital maturity across healthcare professionals (HCPs), tighter regulatory controls under UCPMP 2024, and the undeniable reach of…
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Akanksha Mishra |

Two Cents from the Pharma Digital Marketing Company in India: Why Most Pharma CRMs Fail, and What to Use Instead!

The urgency to build meaningful engagement with HCPs and patients has pushed many companies to invest heavily in CRM tools. Yet, despite large budgets and multi-year rollouts, the reality on the…
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