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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Pharma Compliance Marketing for the Future of Sales Reps
Indian pharma sales is going through a hard reset. Field force execution can no longer function in isolation from digital efforts. And yet, that’s exactly how most Sales Force Effectiveness (SFE)…
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Tech-led Marketing for Indian Pharma: Fixing HCP Engagement with WhatsApp and Omnichannel Solutions
In the Indian pharmaceutical landscape, marketing strategies are under immense pressure to deliver measurable outcomes while staying compliant and relevant. Traditional approaches are falling short…
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Pharma Marketing in Vernacular: Why & How Pharma Digital Marketing Company in India Makes it Work
Pharma marketing in India is at an inflection point. While most brands have digitised their HCP outreach, very few have adapted to the linguistic and cultural diversity that defines the country.…
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Best Pharma Marketing Automation Tools (India Edition)
Marketing in the pharmaceutical industry is not what it used to be. With rising compliance demands, multichannel expectations from HCPs, and a constant push for measurable ROI, pharma marketing…
