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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Pharma MarTech in 2025: The Playbook for India’s Top 100 Companies
Pharma marketing in India isn’t evolving; it’s being rewritten. And those without a clear MarTech playbook will be left behind.By 2025, the conversation inside Indian pharma boardrooms has shifted…
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Why Pharma’s Data Silos Kill Omnichannel and How to Fix Them
Data silos in pharma are the invisible barrier holding back digital transformation. On paper, Indian companies are investing heavily in omnichannel engagement. They run webinars, WhatsApp campaigns,…
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From MLR Bottlenecks to Market Speed: Rethinking Pharma Content Ops
Pharma Content Ops is quickly becoming a boardroom topic in India. For years, marketing leaders treated content creation as a tactical function- slides for reps, brochures for conferences, emailers…
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Next-Best-Action AI in Indian Pharma: From Pilot to Prescription Lift
AI in Indian pharma is one of the most overused phrases in boardrooms today. Every CMO has seen slick vendor slides promising automation, personalization, and cost savings. Yet when you look closely…
