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Read our handpicked blogs, curated for you.

Akanksha Mishra |
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
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Akanksha Mishra |
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
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Akanksha Mishra |
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it comes to true omnichannel…
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Recent releases
Akanksha Mishra |

Can Your Website Keep a Student’s Attention for 8 Seconds?

The 8-Second Rule Is RealThe average adult internet user’s attention span is now just 8.25 seconds, down from 12 seconds in 2000. That’s less than a goldfish. For universities and e-learning…
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Akanksha Mishra |

From First Click to First Class: Improving the Digital Journey

Why Your Digital Experience Is Costing You ApplicationsStudent recruitment doesn’t start at the campus gate. It starts online. The moment a prospective student lands on your website, they’ve already…
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Akanksha Mishra |

Designing for Digital Natives: How to Build an Online Campus That Actually Engages

You’re not just building a website. You’re building the digital front door to your institution. And Gen Z isn’t knocking. They’re swiping past.If your online campus doesn’t feel like an actual…
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Akanksha Mishra |

What Modern Students Expect from Your University Website (And What’s Missing)

University websites are broken. Gen Z knows it. You know it. We know it.Your site might look decent on the surface, but behind the scenes, it’s failing the one audience that matters most, the…
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