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Read our handpicked blogs, curated for you.
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it comes to true omnichannel…
Recent releases
Can Your Website Keep a Student’s Attention for 8 Seconds?
The 8-Second Rule Is RealThe average adult internet user’s attention span is now just 8.25 seconds, down from 12 seconds in 2000. That’s less than a goldfish. For universities and e-learning…
From First Click to First Class: Improving the Digital Journey
Why Your Digital Experience Is Costing You ApplicationsStudent recruitment doesn’t start at the campus gate. It starts online. The moment a prospective student lands on your website, they’ve already…
Designing for Digital Natives: How to Build an Online Campus That Actually Engages
You’re not just building a website. You’re building the digital front door to your institution. And Gen Z isn’t knocking. They’re swiping past.If your online campus doesn’t feel like an actual…
What Modern Students Expect from Your University Website (And What’s Missing)
University websites are broken. Gen Z knows it. You know it. We know it.Your site might look decent on the surface, but behind the scenes, it’s failing the one audience that matters most, the…