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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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The Pharma ROI Black Hole Why Spends Crores Without Knowing What Works
The problem no one wants to admit is that every year, Indian pharma companies spend crores on marketing- reps, conferences, digital campaigns, agencies. Yet when boards ask the simplest question-…
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Content Velocity in Pharma: Why Speed is the New Compliance
Content Velocity in Pharma has quietly become the metric that separates companies who talk about digital transformation from those who execute it. Indian pharma firms are spending heavily on…
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What Every CMO Wants From Their Pharma Tech Stack in 2025
Five years ago, tech stack conversations in pharma happened in IT departments. Today, they sit squarely on the CMO’s desk. Marketing leaders no longer care about tools in isolation, they care about…
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Tier 2 and Tier 3 Doctors The Untapped Goldmine of Indian Pharma Marketing
For decades, Indian pharma marketing has revolved around Tier 1 cities. Mumbai, Delhi, Bangalore, Chennai- this is where companies concentrated their field force, budgets, and campaigns. But here’s…
