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Read our handpicked blogs, curated for you.
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
Recent releases
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Patient Engagement vs Activation: A 10‑Step Playbook for Indian Pharma
Pharma companies in India are under pressure to go beyond brand promotion and focus on real patient outcomes. Engagement programs, apps, awareness campaigns, and helplines are everywhere. But the…
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How to Audit Your Pharma Marketing Tech Stack in 7 Days
If you want to audit your pharma marketing tech stack and get real answers, not a 3-month consulting project that ends in a PowerPoint, you can do it in a week. The key is focus. You’re not…
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Building MarTech for Pharma That Works for India
MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe. Our regulatory frameworks are different. Our healthcare ecosystem is different. Our geography,…
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How to Build a CRM for Pharmaceutical Companies Doctors Actually Want to Use
CRM for pharmaceutical companies has been a buzzword for years. The trouble is, most of these systems were designed for sales teams, not for the doctors they’re supposed to serve. They end up bloated…
