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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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Tier 2 and Tier 3 Doctors Will Decide India’s Next Pharma Leaders
The Growth Story Nobody Can IgnoreHere’s the truth: the next big wave of pharma growth in India won’t come from metros. It will come from Tier 2 and Tier 3 cities.Chronic therapies like diabetes,…
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Doctor Experience Is the Competitive Advantage Pharma Isn’t Owning
The Blind Spot in Pharma Marketing: Every pharma CMO knows the usual playbook: more reps, more campaigns, better brand recall. But here’s the blind spot: doctor experience.Not “doctor outreach.” Not…
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Engagement Lessons Pharma CMOs Should Steal from Netflix
Why Netflix Should Be in Your Next Marketing Meeting. If you think that's a weird question, we have an answer! If you’re a pharma CMO in India, your biggest challenge isn’t reach. It’s relevance…
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Prescription Uptake Is a Data Problem, Not a Sales Problem
For years, when prescription numbers flatlined, pharma’s first instinct was to push the field force harder. Add more reps. Increase call frequency. Train them better.But here’s the thing: it’s not…
