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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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The Future of Medical Education Campaigns: Platform-Driven, Not PowerPoint
For decades, medical education in pharma has meant one thing: slides. Decks for conferences. Decks for webinars. Decks for field reps to carry around on tablets. But here’s the truth: PowerPoint is…
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Lifecycle Marketing in Pharma: The MarTech Blueprint
Pharma marketing has always been obsessed with “campaigns.” But campaigns start, peak, and fade. Doctors move on. Patients forget. Budgets get reset. What’s missing is continuity.Lifecycle marketing…
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Digital-First Doesn’t Mean Doctor-Last: Balancing Automation with Empathy
The digital-first trap: Every pharma boardroom today is chasing “digital-first.” It sounds good on slides. Automated campaigns. AI-driven targeting. CRM dashboards glowing with data. But here’s the…
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Breaking the Disconnect Between Sales and Marketing with Smart Tech
The disconnect nobody wants to admit: Walk into any pharma company and ask sales what they think of marketing. You’ll hear: “They create campaigns we can’t use in the field.” Ask marketing what they…
