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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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Top Marketing Challenges of CMOs in Pharmaceutical Industry
The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s get right into it.1. Commoditization and Me-too ProductsThe biggest pain point: everyone’s selling the…
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Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore
There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out into the field, printed a visual aid or two, and hoped for the best. But that era’s done. What’s…
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Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-detailer, or a few YouTube videos. But no one’s looking at what’s right under their nose. WhatsApp. It’s…
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Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of impatience. They’re pouring money into campaigns, building brand assets, running awareness programs, but…
