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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution
There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital transformation. Everyone’s investing in automation, personalization, and omnichannel. But doctors? They’…
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CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?
Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more webinars, more emailers, more digital banners. But look under the hood, and you’ll see the same slow…
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Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake
There was a time when field reps and prescription pads told the full story. Not anymore. The rise of Digital marketing in Pharma has reshaped how prescriptions are influenced, triggered, and tracked…
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Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)
I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in Indian pharma is still mostly a PowerPoint concept.Everyone’s been talking about it for…
