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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Doctor Learning Communities transforming medical education
Doctor Learning Communities replace static medical decks with interactive, compliant platforms that keep doctors engaged, foster trust, and drive lasting value.
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Pharma Marketing Execution turning ideas into real outcomes
Pharma marketing doesn’t fail because of weak ideas. It fails because execution breaks down. In a regulated, crowded, and compliance-heavy industry, even the smartest campaign can collapse without…
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Doctor Engagement Metric Driving Real Impact in Pharma
Doctor Engagement Metric is the crucial KPI for pharma, linking campaigns to prescriptions by tracking meaningful interactions and building long term trust.
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Field Force 2.0: Turning 10,000 Reps Into Digital-First Growth Drivers
The End of the Old PlaybookFor decades, pharma believed the field force was the growth engine. Hire more reps. Train them harder. Push for more calls. It worked, until it didn’t.Doctors today don’t…
