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Read our handpicked blogs, curated for you.
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Why the pharma marketing stack is a boardroom issue now? You might think that! Well, Indian pharma has always been…
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CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
Recent releases
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What Is Omnichannel Pharma Marketing and Why Indian Brands Can’t Ignore It
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it comes to true omnichannel pharma marketing. While sales teams remain active, digital touchpoints are often…
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Top 7 CRM Tools for Pharma Companies in India (with Pros & Cons)
In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are failing to meet the expectations of digital-first pharma leaders. For brand managers, digital marketers, and…
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The Ultimate Guide to HCP Engagement in Indian Pharma
HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The expectations have changed. The timelines have shrunk. And the pressure to deliver measurable results…
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Whatsapp Marketing Pharma: How Indian Pharma Brands Use WhatsApp to Engage Doctors and Patients
The way Indian pharmaceutical companies engage with doctors and patients is changing fast. WhatsApp marketing pharma is no longer an experiment. It is a proven channel delivering real results. With…
