Featured
Read our handpicked blogs, curated for you.
|
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
|
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
|
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
|
Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore
There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out into the field, printed a visual aid or two, and hoped for the best. But that era’s done. What’s…
|
Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-detailer, or a few YouTube videos. But no one’s looking at what’s right under their nose. WhatsApp. It’s…
|
Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of impatience. They’re pouring money into campaigns, building brand assets, running awareness programs, but…
|
How to Build a Marketing Ecosystem, Not Just Run Campaigns
Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch calendars: then rinse and repeat. But let’s be honest. Campaigns aren’t enough anymore. Not in 2025.…
