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Akanksha Mishra |
For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Akanksha Mishra |
Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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Akanksha Mishra |
If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
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Recent releases
Akanksha Mishra |

Best Pharma Marketing Automation Tools (India Edition)

Marketing in the pharmaceutical industry is not what it used to be. With rising compliance demands, multichannel expectations from HCPs, and a constant push for measurable ROI, pharma marketing…
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Akanksha Mishra |

What CMOs in Pharma Want from MarTech in 2025

The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
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Akanksha Mishra |

HCP Engagement in Pharma: Why Your HCP Strategy Needs Omnichannel Now

For pharma marketers in India, HCP engagement is becoming more challenging and fragmented than ever before. The reliance on isolated touchpoints, whether through sales reps, emails, webinars, or SMS…
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Akanksha Mishra |

How Top Pharma Digital Marketing Company in India Helps in Boosting Doctor Engagement with Marketing Automation

In today’s pharmaceutical landscape, doctor engagement is no longer a linear, rep-led interaction. Brand managers and marketing heads across top pharma companies in India are under pressure to…
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