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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?
Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more webinars, more emailers, more digital banners. But look under the hood, and you’ll see the same slow…
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Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake
There was a time when field reps and prescription pads told the full story. Not anymore. The rise of Digital marketing in Pharma has reshaped how prescriptions are influenced, triggered, and tracked…
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Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)
I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in Indian pharma is still mostly a PowerPoint concept.Everyone’s been talking about it for…
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You vs. Your Competitor: Where Pharma CMOs Are Still Stuck
Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much money you're throwing at doctor conferences. It’s about how tight your systems are, how fast your…
