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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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What CMOs in Pharma Want from MarTech in 2025
The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
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HCP Engagement in Pharma: Why Your HCP Strategy Needs Omnichannel Now
For pharma marketers in India, HCP engagement is becoming more challenging and fragmented than ever before. The reliance on isolated touchpoints, whether through sales reps, emails, webinars, or SMS…
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Automated Pharma Marketing Transforming Doctor Engagement
Automated pharma marketing connects CRM, consent, and analytics to deliver compliant, personalized doctor engagement at scale, boosting ROI and clear growth.
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Patient Engagement Platform Used by India’s Top Brands: What Pharma Leaders Are Doing Differently
India’s leading pharma brands have a common denominator today; they are investing in purpose-built, tech-driven patient engagement platforms that go beyond campaign execution. The focus is no longer…
