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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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Strategy and Examples for Phygital Marketing in Healthcare
Phygital Marketing in Healthcare is more than a catchphrase, but a necessity. Healthcare is personal, yet increasingly digital. Patients still trust face-to-face consultations, but they also expect…
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CMOs 2025 Guide on Generative AI in Pharma Marketing
Pharma marketing has entered a moment where old playbooks simply don’t work anymore. Doctors don’t pick up the phone for reps the way they used to. Patients don’t trust one-size-fits-all campaigns.…
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Gamification in Pharma Sales Training: Best Practices
Pharmaceutical sales has always been about knowledge, discipline, and the ability to influence prescribing behavior through trust and expertise. But here’s the truth: traditional sales training is…
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Pharma Marketing ROI 2025: Analytics That Matter
Pharma marketing isn’t charity. You invest and you expect results. Marketers in the pharmaceutical industry need analytics that go beyond vanity metrics. We’re talking real, rigorously measured ROI.…
