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Read our handpicked blogs, curated for you.
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CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
Recent releases
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Building Data-Driven Customer Experience - Valuebound
What if you could predict what your customers want before they even know it themselves? Imagine delivering exactly what they need, just at the right time, across every touchpoint of their journey.…
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8 Key Metrics to Pay Attention in CX Analytics
Every business wants to keep their customers coming back for more. Customer Experience (CX) is the secret sauce! But it's not just about saying "thank you" at the checkout; it's…
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Choosing Right Digital Experience Platform for Your Business
For business success, as companies evolve to meet growing customer expectations, a Digital Experience Platform (DXP) becomes essential. A digital experience platform (DXP) can help organizations…
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Building a Digital Customer Experience Strategy: Step-Wise Guide
Digital customer experience refers to the overall perception a customer has of a brand based on their interactions across digital touchpoints, such as websites, mobile apps, social media, and online…
