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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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AI for Pharmaceutical Marketing: Execution, Not Hype
Everyone in pharma is talking about AI. Every conference, every vendor, every strategy deck is filled with the promise of smarter campaigns and predictive insights. But here’s the problem: most of it…
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5 Ways to Fix Field Force + Digital Coordination in Under 30 Days
Every pharma CMO I speak to says the same thing: “Our reps and our digital team don’t talk to each other.” It’s not for lack of intent. It’s because the systems, the content, and the incentives aren’…
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Doctor Trust, Not Digital Transformation, Is Pharma’s Next Frontier
Every boardroom conversation in pharma today seems to circle back to “digital transformation.” New platforms, AI, omnichannel campaigns- you name it and it's there in every conversation. But let…
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Lifecycle Marketing in Pharma: Turning Campaign Spend Into Compounding Value
Think about your last big campaign. You spent crores on creative, media, rep detailing, webinars. The numbers spiked. For a few weeks, it felt like traction. And then, a flatline. Doctors moved on,…
