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Recent releases
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CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?
Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more webinars, more emailers, more digital banners. But look under the hood, and you’ll see the same slow…
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Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake
There was a time when field reps and prescription pads told the full story. Not anymore. The rise of Digital marketing in Pharma has reshaped how prescriptions are influenced, triggered, and tracked…
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Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)
I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in Indian pharma is still mostly a PowerPoint concept.Everyone’s been talking about it for…
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You vs. Your Competitor: Where Pharma CMOs Are Still Stuck
Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much money you're throwing at doctor conferences. It’s about how tight your systems are, how fast your…
CASE STUDY
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How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals.
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection with mass-market audiences, was preparing to launch a public awareness campaign focused on maternal he
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF).
