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Recent releases
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What Is Omnichannel Pharma Marketing and Why Indian Brands Can’t Ignore It
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it comes to true omnichannel pharma marketing. While sales teams remain active, digital touchpoints are often…
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Top 7 CRM Tools for Pharma Companies in India (with Pros & Cons)
In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are failing to meet the expectations of digital-first pharma leaders. For brand managers, digital marketers, and…
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The Ultimate Guide to HCP Engagement in Indian Pharma
HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The expectations have changed. The timelines have shrunk. And the pressure to deliver measurable results…
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Whatsapp Marketing Pharma: How Indian Pharma Brands Use WhatsApp to Engage Doctors and Patients
The way Indian pharmaceutical companies engage with doctors and patients is changing fast. WhatsApp marketing pharma is no longer an experiment. It is a proven channel delivering real results. With…
CASE STUDY
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How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals.
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection with mass-market audiences, was preparing to launch a public awareness campaign focused on maternal he
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF).
