Innovation in Pharma
Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale
If you still think a few emailers and rep visits are enough to drive trust, you're missing the…
Pharma Martech Trends Driving Scalable Growth in India Today
The Reality of MarTech for Pharma in India: What Leaders Do vs What You Still Haven’t
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The Real Cost of Not Investing in a Doctor Engagement Platform in India
Let’s get straight to it. If you’re leading marketing at a pharma company in India and still don…
Pharma MarTech ROI Transforming Marketing for 2025 Success
Most Indian pharma CMOs have underinvested in MarTech. Not because they’re unaware, but because…
Pharma case studies: 5 Real Campaigns That Increased Doctor Engagement by 3X (Case Studies Inside)
Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about…
MarTech for Pharma in India: Indian Pharma’s 2025 Marketing Tech Stack
The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when…
How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India
For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has…
A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical…
What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in…
