Business
Pharma case studies: 5 Real Campaigns That Increased Doctor Engagement by 3X (Case Studies Inside)
Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about…
MarTech for Pharma in India: Indian Pharma’s 2025 Marketing Tech Stack
The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when…
How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India
For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has…
A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical…
What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in…
Compliance-Ready Digital Marketing in Pharma: How to Stay Safe and Scale
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall.…
What Is Omnichannel Pharma Marketing and Why Indian Brands Can’t Ignore It
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it…
Top 7 CRM Tools for Pharma Companies in India (with Pros & Cons)
In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are…
The Ultimate Guide to HCP Engagement in Indian Pharma
HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The…
