Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Proving Marketing ROI to the Board with Engagement Data

CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If your team is still defending budgets with vanity metrics, you lose ground.…
Share
Akanksha Mishra |

Veeva vs Modular CMS: Which Is Better for Pharma Content Approvals?

Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the content approval cycle drags on for weeks, sometimes months. Every delay costs…
Share
Akanksha Mishra |

HCP Engagement Analytics & Metrics Every Pharma CMO Must Track

For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to know not just if doctors were contacted, but whether those interactions drove…
Share
Akanksha Mishra |

How to Prove ROI of Your Pharma Marketing Budget in India

Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance demands have grown tighter. Yet, proving the ROI of a pharma marketing budget remains…
Share
Akanksha Mishra |

What Actually Works for HCP Engagement Tier 2 Cities?

If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front of laptops reading email newsletters. They live on phones, juggle packed OPDs,…
Share
Akanksha Mishra |

Why Your HCP Engagement Fails Without a Unified Journey Map

Every pharma CMO in India knows the drill: you spend crores across channels, field reps log endless calls, marketing pushes campaigns, medical affairs approves content, and yet; you still can’t…
Share
Download the Drupal Guide
Enter your email address to receive the guide.
get in touch