Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Pharma Marketing Automation for Outcome Based Measurement

The Comfort of Easy NumbersPharma marketing loves easy metrics. Email opens. Webinar registrations. Rep call volumes. Impressions on digital ads. They look neat in a slide deck, they climb…
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Akanksha Mishra |

Best Healthcare Marketing Agencies Transforming Pharma Growth

If you’re leading marketing for a pharma brand in India, you already know the challenge isn’t ideas it’s execution. The gap between what’s planned and what gets delivered keeps widening. Best…
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Akanksha Mishra |

Precision Health Campaigns Driving Smarter Pharma Growth

Pharma marketing is shifting from broad awareness to precision-driven communication. For years, brands relied on repetitive messaging and field promotions that treated every doctor or patient the…
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Akanksha Mishra |

Pharma Campaign Personalization Driving Better Outcomes

In pharma, great ideas often lose their edge by the time they reach the audience. Messages sound the same, visuals blur together, and public health efforts like hepatitis awareness end up competing…
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Akanksha Mishra |

Digital Marketing in Pharma: The Marketing Stack of a ₹2000 Cr Pharma Brand (Broken Down)

MarTech for Pharmaceutical companies in India is no longer a “nice to have.” It’s a boardroom issue affecting brand visibility, prescriber trust, campaign ROI, and regulatory safety. If you’re…
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Akanksha Mishra |

Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution

There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital transformation. Everyone’s investing in automation, personalization, and omnichannel. But doctors? They’…
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