Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

UCPMP 2024 Slowing Everyone Down? Here's a Tech-Led Guide to Pharma Marketing Management

Pharma marketing management in India is hitting a wall. The new UCPMP 2024 code has made compliance tighter, approval cycles longer, and marketers more cautious than ever. Campaigns that once took…
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Akanksha Mishra |

Why Pharma’s Data Silos Kill Omnichannel and How to Fix Them

Data silos in pharma are the invisible barrier holding back digital transformation. On paper, Indian companies are investing heavily in omnichannel engagement. They run webinars, WhatsApp campaigns,…
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Akanksha Mishra |

From MLR Bottlenecks to Market Speed: Rethinking Pharma Content Ops

Pharma Content Ops is quickly becoming a boardroom topic in India. For years, marketing leaders treated content creation as a tactical function- slides for reps, brochures for conferences, emailers…
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Akanksha Mishra |

Next-Best-Action AI in Indian Pharma: From Pilot to Prescription Lift

AI in Indian pharma is one of the most overused phrases in boardrooms today. Every CMO has seen slick vendor slides promising automation, personalization, and cost savings. Yet when you look closely…
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Akanksha Mishra |

Pharma CRM Blind Spots: Why HCP Journeys Need More Than a Rep Log

Pharma CRM has long been the backbone of sales operations in Indian pharma. For years, it has served as the digital logbook of rep interactions, who visited which doctor, when, and with what message…
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Akanksha Mishra |

Content Velocity in Pharma: Why Speed is the New Compliance

Content Velocity in Pharma has quietly become the metric that separates companies who talk about digital transformation from those who execute it. Indian pharma firms are spending heavily on…
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