Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Tier 2 and Tier 3 Doctors: Pharma’s Untapped Growth Engine

For years, Indian pharma marketing has been obsessed with metros. Strategies are designed for doctors in Mumbai, Delhi, Bangalore, and Hyderabad, as if prescribing behavior outside these hubs hardly…
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Akanksha Mishra |

Why Indian Pharma Keeps Failing at Digital Transformation

Digital Transformation is the buzzword that never dies in Indian pharma boardrooms. Every annual strategy deck promises it. Every leadership summit talks about it. Yet when you look closely, most…
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Akanksha Mishra |

AI in Pharma: From Hype to Actions That Move the Needle

If you’re a pharma CMO in India, here’s the thing: AI in Pharma only pays off when it sits on clean HCP data, pushes compliant content fast, and tells your team exactly what to do next. Anything else…
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Akanksha Mishra |

MLR Delays Are Costing You Market Share: How Modular Content Fixes It

Every pharma CMO in India has a war story about MLR delays. Campaigns stuck for weeks because a slide needed a disclaimer. A product launch postponed because promotional material was still circling…
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Akanksha Mishra |

Omnichannel in Indian Pharma: From Buzzword to Boardroom ROI

Omnichannel in Indian pharma has become one of those terms every leader throws around in meetings but very few can define in measurable outcomes. Yes, every CMO knows it means “reaching HCPs across…
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Akanksha Mishra |

Digital Pathology Market: AI and Remote Diagnosis in Pharma

The Digital Pathology Market is gaining serious momentum worldwide. Valued at USD 1.46 billion in 2025, it is projected to reach USD 2.75 billion by 2030, growing at a CAGR of 13.5%. For Indian…
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