Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

What CMOs in Pharma Want from MarTech in 2025

The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
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Akanksha Mishra |

HCP Engagement in Pharma: Why Your HCP Strategy Needs Omnichannel Now

For pharma marketers in India, HCP engagement is becoming more challenging and fragmented than ever before. The reliance on isolated touchpoints, whether through sales reps, emails, webinars, or SMS…
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Akanksha Mishra |

Automated Pharma Marketing Transforming Doctor Engagement

The New Era of Automated Pharma MarketingIn today’s pharmaceutical landscape, doctor engagement is no longer a linear, rep-led interaction. Brand managers and marketing heads across top…
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Akanksha Mishra |

Patient Engagement Platform Used by India’s Top Brands: What Pharma Leaders Are Doing Differently

India’s leading pharma brands have a common denominator today; they are investing in purpose-built, tech-driven patient engagement platforms that go beyond campaign execution. The focus is no longer…
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Akanksha Mishra |

Compliance-Ready Pharma Campaigns Made Simple for top pharmaceutical companies in India

Why Compliance is the Silent Killer of Pharma Marketing ScaleIn every marketing war room of the top pharmaceutical companies in India, one word routinely grinds momentum to a halt:…
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Akanksha Mishra |

WhatsApp for healthcare: How to Digitally Engage Tier 2 & 3 Doctors

The Missing Piece in Tier 2 & 3 Engagement for the Top Pharmaceutical Companies in IndiaLet’s be blunt. Tier 2 and Tier 3 doctors are the new commercial battleground for the top…
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