Business
The Future of Medical Education Campaigns: Platform-Driven, Not PowerPoint
For decades, medical education in pharma has meant one thing: slides. Decks for conferences.…
Lifecycle Marketing in Pharma: The MarTech Blueprint
Pharma marketing has always been obsessed with “campaigns.” But campaigns start, peak, and fade…
Digital-First Doesn’t Mean Doctor-Last: Balancing Automation with Empathy
The digital-first trap: Every pharma boardroom today is chasing “digital-first.” It sounds good…
Breaking the Disconnect Between Sales and Marketing with Smart Tech
The disconnect nobody wants to admit: Walk into any pharma company and ask sales what they think…
Why Personalization in Pharma is Not Optional Anymore
Pharma has reached a turning point. Doctors don’t want generic detailers sent in bulk. Patients…
Schedule H, MLR Reviews, and Tech: Making Compliance Invisible
Compliance is the make-or-break factor in pharma marketing; creativity means nothing if…
Why Field Force Enablement Needs to Be MarTech’s Next Frontier
Here's the overlooked truth: in Indian pharma boardrooms, digital transformation usually gets…
10 MarTech for Pharma Metrics That Actually Matter in Pharma Marketing in 2025
Moving past vanity metrics
Pharma CMOs in India have had enough of dashboards cluttered…
Why CMOs Are Tired of Pilots and Want Systems That Scale
Talk to any pharma CMO in India and you’ll hear the same story. Everyone wants to sell them a…
