Business
The Link Between Doctor Engagement and Prescription Uptake: Data Speaks
Why engagement is the real battleground: Every pharma company in India wants…
Choosing the Top Healthcare Digital Marketing Agency: How to Build a CRM System Doctors Actually Want to Use
Every pharma leader in India today is asking the same thing: How do we build meaningful digital…
2025 Pharma CMO Playbook: Doctors Have Changed. Marketing Hasn't.
The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital,…
Top Marketing Challenges of CMOs in Pharmaceutical Industry
The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s…
Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore
There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out…
Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-…
Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of…
How to Build a Marketing Ecosystem, Not Just Run Campaigns
Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch…
If Your Platform Doesn’t Know Schedule H, You’re in Trouble
Every pharma marketing agency wants your attention. They pitch multichannel campaigns,…
