Business
Digital Maturity vs. Marketing Velocity: Where Indian Pharma is Stuck
Indian pharma is caught in a strange paradox. Over the last five years, there’s been steady…
The Quiet Power of Rep‑Triggered Campaigns
If you’re a pharma CMO in India, you’ve seen the slowdown: field reps visiting the same doctors…
7 Questions Every Pharma CMO Should Ask Their MarTech Vendor
If you're leading marketing at a pharma company in India, you already know what’s at stake. You’…
Precision Health Campaigns: What the Latest Research on Maternal Genetics Means for Future Pharma Marketing
Most maternal health campaigns in India still speak to “all women.” But what if the science…
From the Clinic to the Campaign: How Data Can Personalize Hepatitis Messaging at Scale
In pharma, campaigns often start with a bold idea and end with a generic message. That’s the…
Digital Marketing in Pharma: The Marketing Stack of a ₹2000 Cr Pharma Brand (Broken Down)
MarTech for Pharmaceutical companies in India is no longer a “nice to have.” It’s a boardroom…
Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution
There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital…
CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?
Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more…
Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake
There was a time when field reps and prescription pads told the full story. Not anymore. The…
