Business

Akanksha Mishra |

Patient Engagement vs Activation: A 10‑Step Playbook for Indian Pharma

Pharma companies in India are under pressure to go beyond brand promotion and…

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Akanksha Mishra |

How to Audit Your Pharma Marketing Tech Stack in 7 Days

If you want to audit your pharma…

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Akanksha Mishra |

Building MarTech for Pharma That Works for India

MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe…

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Akanksha Mishra |

Doctor Centric CRM Driving Growth in Pharmaceutical Companies

CRM for Pharmaceutical Companies: Built for Doctors, Not Databases

Pharma marketing has…

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Akanksha Mishra |

Medical Digital Marketing Agency for Pharma Compliance

India’s Department of Pharmaceuticals rolled out the Uniform Code for Pharmaceutical Marketing…

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Akanksha Mishra |

Tier 2 Pharma Marketing Unlocking India’s Next Growth Wave

The Growth Story Nobody Can Ignore

Here’s the truth: the next big wave of pharma growth…

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Akanksha Mishra |

Doctor Engagement Strategy Shaping the Future of Pharma

The Blind Spot in Pharma Marketing: Doctor Experience

Every pharma…

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Akanksha Mishra |

Engagement Lessons Pharma CMOs Should Steal from Netflix

Why Netflix Should Be in Your Next Marketing Meeting. If you think that's a weird question, we…

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Akanksha Mishra |

Pharma Data Strategy Boosting Marketing and Prescription ROI

When Prescriptions Stall, It’s Not the Reps It’s the Data

For years, when prescription…

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