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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Akanksha Mishra |
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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Akanksha Mishra |
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
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Recent releases
Akanksha Mishra |

Digital Twins in Life Sciences: Use Cases Explained

Life sciences is in the middle of a technology shift. Traditional R&D models are expensive, slow, and full of risks. Clinical trials stall. Manufacturing costs rise. Patient outcomes don’t…
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Akanksha Mishra |

How to Do Personalized Healthcare Marketing with Patient Data

Healthcare marketing has changed forever. Patients expect more than generic campaigns. They want relevance, accuracy, and continuity. Doctors expect interactions that respect their time and deliver…
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Akanksha Mishra |

Pharma Martech Stack 2025: CMO Checklist for Growth

The pharmaceutical industry has entered a new marketing era. Reps alone can’t carry the message. Patients expect digital continuity. Regulators demand compliance at every step. And CMOs are expected…
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Akanksha Mishra |

CMO's Guide to Pharma Compliance with MLR Automation

Pharma compliance in India is no longer just about staying out of trouble. It’s about protecting credibility, accelerating time-to-market, and ensuring every campaign you launch stands up to…
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