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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Pharma Marketing ROI 2025: Analytics That Matter
Pharma marketing isn’t charity. You invest and you expect results. Marketers in the pharmaceutical industry need analytics that go beyond vanity metrics. We’re talking real, rigorously measured ROI.…
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WhatsApp Marketing for Pharma HCP Engagement: 2025 Playbook
Pharma marketing in India has hit a point of no return. Traditional rep visits are not enough. HCPs are harder to reach, compliance is tighter than ever, and patients expect digital touchpoints at…
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Gamification in Pharma Sales Training: The Future of Learning
Pharmaceutical sales is not what it used to be. Doctors have limited time, compliance rules are stricter, and the complexity of new therapies demands sales reps with deep knowledge and adaptive…
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Phygital in Pharma: Redefining Healthcare and Life Sciences
Healthcare is changing faster than ever. The old world of paper records, long clinic queues, and face-to-face-only interactions is giving way to a new reality where technology plays an equal role…
