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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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Build Once, Launch Everywhere: Inside a Modular Content Engine for Pharma in India
You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is drowning in decks, videos, emailers, PDFs, landing pages, detailing slides,…
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Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India
Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the same generic PDF deck to 5,000 doctors and calling it engagement.If you're a…
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Digital Marketing in Pharma: Is Your Marketing Spend Delivering or Disappearing?
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s time to show what actually moved prescriptions or changed doctor behavior, the…
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Reality of HCP Engagement Platforms: What Happens When Marketing, Sales, and Medical Actually Align?
Let’s be honest. Most pharma companies in India say they’re “cross-functional.” But talk to any CMO, and the reality is a different story. Marketing, sales, and medical teams often work in parallel,…
