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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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How to Audit Your Pharma Marketing Tech Stack in 7 Days
If you want to audit your pharma marketing tech stack and get real answers, not a 3-month consulting project that ends in a PowerPoint, you can do it in a week. The key is focus. You’re not…
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Building MarTech for Pharma That Works for India
MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe. Our regulatory frameworks are different. Our healthcare ecosystem is different. Our geography,…
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How to Build a CRM for Pharmaceutical Companies Doctors Actually Want to Use
CRM for pharmaceutical companies has been a buzzword for years. The trouble is, most of these systems were designed for sales teams, not for the doctors they’re supposed to serve. They end up bloated…
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UCPMP 2024: Making Compliance Invisible with the Right Tech
India’s Department of Pharmaceuticals rolled out Uniform Code for Pharmaceutical Marketing Practices (UCPMP 2024) in March 2024. This isn’t a voluntary guideline anymore, but mandatory. It puts…
