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Akanksha Mishra |
Why the pharma marketing stack is a boardroom issue now? You might think that! Well, Indian pharma has always been…
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Akanksha Mishra |
CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
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Akanksha Mishra |
Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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Recent releases
Akanksha Mishra |

AI in Pharma and Healthcare: AI use cases that actually drive pharma scripts

The conversation around AI in Pharma and Healthcare has been dominated by hype. Predictions about robots replacing reps, algorithms discovering blockbuster drugs overnight, and chatbots taking over…
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Akanksha Mishra |

MLR in healthcare: How to cut approval time by half without risk

Every healthcare marketer in India knows the pain of the MLR cycle. Content is drafted, sent for review, marked up, revised, sent back again, and weeks later, the campaign is still waiting for…
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Akanksha Mishra |

How to finally prove ROI in pharma marketing

Every pharma CMO in India has faced the same boardroom moment: a director asks, “We’ve spent ₹50 crores on marketing this year. What’s the ROI?” The room falls silent. Spreadsheets shuffle. Activity…
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Akanksha Mishra |

Winning HCP engagement beyond metro cities

Healthcare in India doesn’t stop at Mumbai, Delhi, or Bangalore. Beyond the metros lies the bulk of India’s medical ecosystem: doctors in Tier 2 and Tier 3 cities who prescribe at scale, influence…
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