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Akanksha Mishra |
For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Akanksha Mishra |
Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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Akanksha Mishra |
If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
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Recent releases
Akanksha Mishra |

AI-Powered Pharma Market Access: Tier 2 and Tier 3 Strategy

Pharma market access in India has shifted. Growth in metros is plateauing, competition is fierce, and doctors in top cities are over-engaged. The next wave lies in Tier 2 and Tier 3 India, where…
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Akanksha Mishra |

Gamification in Pharma Marketing: Boosting HCP and Patients

Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients are distracted, skeptical, and inconsistent in following therapies. Regulators keep tightening the…
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Akanksha Mishra |

HCP Portals in Pharma Marketing: 2025 Engagement Guide

HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of doctor engagement, compliance, and omnichannel strategy. Doctors want a single platform where they can…
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Akanksha Mishra |

Digital Twins in Life Sciences: Use Cases Explained

Life sciences is in the middle of a technology shift. Traditional R&D models are expensive, slow, and full of risks. Clinical trials stall. Manufacturing costs rise. Patient outcomes don’t…
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