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Read our handpicked blogs, curated for you.

Akanksha Mishra |
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to…
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Akanksha Mishra |
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
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Akanksha Mishra |
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
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Recent releases
Akanksha Mishra |

WhatsApp for healthcare: How to Digitally Engage Tier 2 & 3 Doctors

The Missing Piece in Tier 2 & 3 Engagement for the Top Pharmaceutical Companies in IndiaLet’s be blunt. Tier 2 and Tier 3 doctors are the new commercial battleground for the top…
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Akanksha Mishra |

WhatsApp Marketing for Doctors in India (2025)

In 2025, pharma brands that are still ignoring WhatsApp are ignoring revenue. It’s that simple. While reps are still knocking on clinic doors and email open rates continue to fall, doctors across…
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Akanksha Mishra |

Top CRM Software for Pharmaceutical Companies in India (2025)

In 2025, if you're a pharma brand in India still struggling to align your rep visits, digital touchpoints, and doctor engagement under one roof, the problem isn’t your team. It’s your CRM. The…
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Akanksha Mishra |

Drupal CMS for Higher Education is Not Just a Website; It’s the Front Door to Your Institution

Every student’s first impression of your university doesn’t happen on campus. It happens online. Your website isn’t just a digital resource; it’s the front door to your institution. It shapes how…
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