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Recent releases
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How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India
For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has shifted. It’s no longer about reach; it’s about resonance. Especially in Tier 2 and 3 cities, where the…
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A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to keep up with the pace of change. What once worked (rep visits, CME events, reminder…
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What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies engage in promotions and communications. Issued by India’s Department of…
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Compliance-Ready Digital Marketing in Pharma: How to Stay Safe and Scale
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about responsibility. With the introduction of UCPMP 2024, digital marketing in pharma…
CASE STUDY
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How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals.
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection with mass-market audiences, was preparing to launch a public awareness campaign focused on maternal he
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF).
