Pharma

Akanksha Mishra |

UCPMP 2024 Guide to Pharma Marketing Compliance and Faster MLR

Introduction: Why UCPMP 2024 Is a Turning Point

UCPMP 2024 is not another guideline…

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Akanksha Mishra |

Winning HCP engagement beyond metro cities

Healthcare in India doesn’t stop at Mumbai, Delhi, or Bangalore. Beyond the metros lies the bulk…

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Akanksha Mishra |

CMOs, Your Doctor Engagement Isn’t Broken. It’s Just Built on the Wrong Stack

If you’re heading marketing at a pharma company in India right now, chances are your doctor…

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