Pharmaceutical
10 MarTech for Pharma Metrics That Actually Matter in Pharma Marketing in 2025
Moving past vanity metrics
Pharma CMOs in India have had enough of dashboards cluttered…
Why CMOs Are Tired of Pilots and Want Systems That Scale
Talk to any pharma CMO in India and you’ll hear the same story. Everyone wants to sell them a…
Choosing the Top Healthcare Digital Marketing Agency: How to Build a CRM System Doctors Actually Want to Use
Every pharma leader in India today is asking the same thing: How do we build meaningful digital…
2025 Pharma CMO Playbook: Doctors Have Changed. Marketing Hasn't.
The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital,…
Top Marketing Challenges of CMOs in Pharmaceutical Industry
The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s…
Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore
There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out…
Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-…
Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of…
How to Build a Marketing Ecosystem, Not Just Run Campaigns
Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch…
