Pharmaceutical
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2025 Pharma CMO Playbook: Doctors Have Changed. Marketing Hasn't.
The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital,…
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Top Marketing Challenges of CMOs in Pharmaceutical Industry
The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s…
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Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore
There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out…
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Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-…
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Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of…
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How to Build a Marketing Ecosystem, Not Just Run Campaigns
Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch…
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Pharma Compliance Marketing for a Regulated Digital Era
If Your Platform Doesn’t Know Schedule H, You’re in Trouble
Pharma marketing isn’t like…
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Pharma Marketing Velocity Turning Digital Maturity Into Impact
The Paradox of Digital Maturity in Pharma
Indian pharma is caught in a strange paradox.…
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Pharma Marketing Automation for Outcome Based Measurement
The Comfort of Easy Numbers
Pharma marketing loves easy metrics. Email opens. Webinar…
