Pharmaceutical
Why pharma marketing still flies blind in India
Indian pharma marketing is at a crossroads. Budgets are rising, regulations are tightening, and…
The cost of slow content in pharma marketing and how to amplify it
Every pharma marketer knows the story. A campaign is planned around a new therapy, the slides…
UCPMP 2024 changes pharma marketers must act on
For years, pharma marketing in India carried a reputation for being stuck between outdated field…
AI-Powered Pharma Market Access: Tier 2 and Tier 3 Strategy
Pharma market access in India has shifted. Growth in metros is plateauing, competition is fierce…
Gamification in Pharma Marketing: Boosting HCP and Patients
Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients…
HCP Portals in Pharma Marketing: 2025 Engagement Guide
HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of…
Digital Twins in Life Sciences: Use Cases Explained
Life sciences is in the middle of a technology shift. Traditional R&D models are expensive,…
How to Do Personalized Healthcare Marketing with Patient Data
Healthcare marketing has changed forever. Patients expect more than generic campaigns. They want…
Pharma Martech Stack 2025: CMO Checklist for Growth
The pharmaceutical industry has entered a new marketing era. Reps alone can’t carry the message…
