Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Why Personalization in Pharma is Not Optional Anymore

Pharma has reached a turning point. Doctors don’t want generic detailers sent in bulk. Patients don’t trust one-size-fits-all education campaigns. Regulators demand accuracy, and competitors are…
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Akanksha Mishra |

Schedule H, MLR Reviews, and Tech: Making Compliance Invisible

Compliance is the make-or-break factor in pharma marketing; creativity means nothing if compliance collapses. Every CMO in India knows this. Schedule H drugs come with strict guidelines. UCPMP 2024…
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Akanksha Mishra |

Why Field Force Enablement Needs to Be MarTech’s Next Frontier

Here's the overlooked truth: in Indian pharma boardrooms, digital transformation usually gets framed around CRM platforms, doctor engagement dashboards, or omnichannel campaigns. But let’s be honest…
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Akanksha Mishra |

10 MarTech for Pharma Metrics That Actually Matter in Pharma Marketing in 2025

Moving past vanity metricsPharma CMOs in India have had enough of dashboards cluttered with “likes,” “clicks,” and “reach.” Those numbers look good in quarterly reviews, but they don’t…
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Akanksha Mishra |

Why CMOs Are Tired of Pilots and Want Systems That Scale

Talk to any pharma CMO in India and you’ll hear the same story. Everyone wants to sell them a pilot. A chatbot pilot. An omnichannel pilot. A CRM pilot. After two quarters of experimenting, the…
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Akanksha Mishra |

The Link Between Doctor Engagement and Prescription Uptake: Data Speaks

Why engagement is the real battleground: Every pharma company in India wants the same outcome: higher prescription uptake. The problem is, too many still think of it as a sales rep issue. Send more…
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