Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Fixing MLR Bottlenecks: How Smart Tech Turns Compliance Into Growth

Ask any pharma CMO what slows marketing down, and the answer comes fast: MLR reviews. The Medical, Legal, and Regulatory process that’s supposed to keep pharma safe is also what keeps campaigns…
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Akanksha Mishra |

What CMOs Need from Their Next Agency (Hint: It’s Not Creative)

The myth of “big ideas”: Every CMO has heard it. Agencies pitch themselves as the home of big creative ideas. Bold campaigns. Stunning visuals. Award-winning decks. But here’s the uncomfortable truth…
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Akanksha Mishra |

The Future of Medical Education Campaigns: Platform-Driven, Not PowerPoint

For decades, medical education in pharma has meant one thing: slides. Decks for conferences. Decks for webinars. Decks for field reps to carry around on tablets. But here’s the truth: PowerPoint is…
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Akanksha Mishra |

Lifecycle Marketing in Pharma: The MarTech Blueprint

Pharma marketing has always been obsessed with “campaigns.” But campaigns start, peak, and fade. Doctors move on. Patients forget. Budgets get reset. What’s missing is continuity.Lifecycle marketing…
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Akanksha Mishra |

Digital-First Doesn’t Mean Doctor-Last: Balancing Automation with Empathy

The digital-first trap: Every pharma boardroom today is chasing “digital-first.” It sounds good on slides. Automated campaigns. AI-driven targeting. CRM dashboards glowing with data. But here’s the…
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Akanksha Mishra |

Breaking the Disconnect Between Sales and Marketing with Smart Tech

The disconnect nobody wants to admit: Walk into any pharma company and ask sales what they think of marketing. You’ll hear: “They create campaigns we can’t use in the field.” Ask marketing what they…
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