Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

CMOs 2025 Guide on Generative AI in Pharma Marketing

Pharma marketing has entered a moment where old playbooks simply don’t work anymore. Doctors don’t pick up the phone for reps the way they used to. Patients don’t trust one-size-fits-all campaigns.…
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Akanksha Mishra |

Gamification in Pharma Sales Training: Best Practices

Pharmaceutical sales has always been about knowledge, discipline, and the ability to influence prescribing behavior through trust and expertise. But here’s the truth: traditional sales training is…
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Akanksha Mishra |

Pharma Marketing ROI 2025: Analytics That Matter

Pharma marketing isn’t charity. You invest and you expect results. Marketers in the pharmaceutical industry need analytics that go beyond vanity metrics. We’re talking real, rigorously measured ROI.…
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Akanksha Mishra |

WhatsApp Marketing for Pharma HCP Engagement: 2025 Playbook

Pharma marketing in India has hit a point of no return. Traditional rep visits are not enough. HCPs are harder to reach, compliance is tighter than ever, and patients expect digital touchpoints at…
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Akanksha Mishra |

Gamification in Pharma Sales Training: The Future of Learning

Pharmaceutical sales is not what it used to be. Doctors have limited time, compliance rules are stricter, and the complexity of new therapies demands sales reps with deep knowledge and adaptive…
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Akanksha Mishra |

Phygital in Pharma: Redefining Healthcare and Life Sciences

Healthcare is changing faster than ever. The old world of paper records, long clinic queues, and face-to-face-only interactions is giving way to a new reality where technology plays an equal role…
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