Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Pilot Paralysis Is Costing Pharma Growth. Time to Scale or Stagnate.

Pharma marketing in India has no shortage of pilots. Every quarter, a new “digital-first” idea is tested. A chatbot here. A WhatsApp drip there. Maybe a webinar series that looked exciting on slides…
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Akanksha Mishra |

Your Reps Could Be a Digital Engine. Here’s How to Switch It On.

Why the Field Force Alone Can’t Deliver AnymorePharma has always leaned on reps. They’re the frontline, the face doctors see. But here’s the truth CMOs know: rep-only models don’t work like…
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Akanksha Mishra |

Adherence = Revenue: The Data Case Pharma CMOs Can’t Afford to Miss

Why Adherence is the Real Growth Lever: Let’s call it straight. For all the money pharma spends on marketing, the biggest gap isn’t awareness. It’s adherence. Doctors prescribe. Patients start. But…
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Akanksha Mishra |

Doctors Aren’t Ignoring You. They’re Ignoring Irrelevance

The Myth of Doctor DisengagementPharma marketers often complain that doctors are ignoring them. That reps can’t get meetings. That emails go unopened. That webinars feel like empty rooms.…
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Akanksha Mishra |

Why CRMs Fail Pharma, and How Tech-Led Marketing Reclaims ROI

The Broken Promise of CRM in Pharma MarketingFor years, CRM in pharma marketing was sold as the silver bullet. Buy the system, train the reps, and suddenly you’d have airtight engagement…
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Akanksha Mishra |

Why Your Omnichannel Marketing Is Just Noise, And How to Fix It

We analyzed 20 pharma websites and spoke with 10 CMOs and digital leads from mid-to-large pharma brands across India. Almost everyone said the same thing. "We're spending on omnichannel HCP marketing…
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