Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

How to Build a CRM for Pharmaceutical Companies Doctors Actually Want to Use

CRM for pharmaceutical companies has been a buzzword for years. The trouble is, most of these systems were designed for sales teams, not for the doctors they’re supposed to serve. They end up bloated…
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Akanksha Mishra |

UCPMP 2024: Making Compliance Invisible with the Right Tech

India’s Department of Pharmaceuticals rolled out Uniform Code for Pharmaceutical Marketing Practices (UCPMP 2024) in March 2024. This isn’t a voluntary guideline anymore, but mandatory. It puts…
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Akanksha Mishra |

Tier 2 and Tier 3 Doctors Will Decide India’s Next Pharma Leaders

The Growth Story Nobody Can IgnoreHere’s the truth: the next big wave of pharma growth in India won’t come from metros. It will come from Tier 2 and Tier 3 cities.Chronic therapies like…
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Akanksha Mishra |

Doctor Experience Is the Competitive Advantage Pharma Isn’t Owning

The Blind Spot in Pharma Marketing: Every pharma CMO knows the usual playbook: more reps, more campaigns, better brand recall. But here’s the blind spot: doctor experience.Not “doctor outreach.”…
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Akanksha Mishra |

Engagement Lessons Pharma CMOs Should Steal from Netflix

Why Netflix Should Be in Your Next Marketing Meeting. If you think that's a weird question, we have an answer! If you’re a pharma CMO in India, your biggest challenge isn’t reach. It’s relevance.…
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Akanksha Mishra |

Prescription Uptake Is a Data Problem, Not a Sales Problem

For years, when prescription numbers flatlined, pharma’s first instinct was to push the field force harder. Add more reps. Increase call frequency. Train them better.But here’s the thing: it’s not…
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