Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Why pharma marketing still flies blind in India

Indian pharma marketing is at a crossroads. Budgets are rising, regulations are tightening, and digital adoption is accelerating. Yet when senior leaders are asked the simplest boardroom question: “…
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Akanksha Mishra |

The cost of slow content in pharma marketing and how to amplify it

Every pharma marketer knows the story. A campaign is planned around a new therapy, the slides are drafted, medical-legal-regulatory begins its review, weeks pass, edits keep coming back, and by the…
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Akanksha Mishra |

UCPMP 2024 changes pharma marketers must act on

For years, pharma marketing in India carried a reputation for being stuck between outdated field-force practices and patchy digital adoption. That space has shifted. UCPMP 2024 is not just an update…
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Akanksha Mishra |

AI-Powered Pharma Market Access: Tier 2 and Tier 3 Strategy

Pharma market access in India has shifted. Growth in metros is plateauing, competition is fierce, and doctors in top cities are over-engaged. The next wave lies in Tier 2 and Tier 3 India, where…
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Akanksha Mishra |

Gamification in Pharma Marketing: Boosting HCP and Patients

Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients are distracted, skeptical, and inconsistent in following therapies. Regulators keep tightening the…
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Akanksha Mishra |

HCP Portals in Pharma Marketing: 2025 Engagement Guide

HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of doctor engagement, compliance, and omnichannel strategy. Doctors want a single platform where they can…
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