Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Field Force 2.0: Turning 10,000 Reps Into Digital-First Growth Drivers

The End of the Old PlaybookFor decades, pharma believed the field force was the growth engine. Hire more reps. Train them harder. Push for more calls. It worked, until it didn’t.Doctors…
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Akanksha Mishra |

Patient Support Programs Fail Without Personalisation at Scale

Why Most PSPs Don’t DeliverPharma has been pouring budgets into Patient Support Programs (PSPs) for years. Call centers, reminder apps, free starter kits, adherence hotlines. On paper, they…
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Akanksha Mishra |

Why Pharma’s Marketing Metrics Are Broken, and What to Measure Instead

The Comfort of Easy NumbersPharma marketing loves easy metrics. Email opens. Webinar registrations. Rep call volumes. Impressions on digital ads. They look neat in a slide deck, they climb…
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Akanksha Mishra |

Patient Engagement vs Activation: A 10‑Step Playbook for Indian Pharma

Pharma companies in India are under pressure to go beyond brand promotion and focus on real patient outcomes.…
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Akanksha Mishra |

How to Audit Your Pharma Marketing Tech Stack in 7 Days

If you want to audit your pharma marketing tech stack and get real answers, not a 3-month consulting project that ends in a…
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Akanksha Mishra |

Building MarTech for Pharma That Works for India

MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe. Our regulatory frameworks are different. Our healthcare ecosystem is different. Our geography,…
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