Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Five Proven Ways to Cut MLR Approval Time in Pharma

Do you know why MLR approval is the silent killer of pharma campaigns? Every pharma marketer in India knows the frustration. You have a campaign ready, the creative is aligned, the channels are set,…
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Akanksha Mishra |

UCPMP 2024 Guide to Pharma Marketing Compliance and Faster MLR

Introduction: Why UCPMP 2024 Is a Turning PointUCPMP 2024 is not another guideline update. It is a reset for how pharma marketing works in India. For years, many companies have navigated…
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Akanksha Mishra |

AI in Pharma and Healthcare: AI use cases that actually drive pharma scripts

The conversation around AI in Pharma and Healthcare has been dominated by hype. Predictions about robots replacing reps, algorithms discovering blockbuster drugs overnight, and chatbots taking over…
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Akanksha Mishra |

MLR in healthcare: How to cut approval time by half without risk

Every healthcare marketer in India knows the pain of the MLR cycle. Content is drafted, sent for review, marked up, revised, sent back again, and weeks later, the campaign is still waiting for…
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Akanksha Mishra |

How to finally prove ROI in pharma marketing

Every pharma CMO in India has faced the same boardroom moment: a director asks, “We’ve spent ₹50 crores on marketing this year. What’s the ROI?” The room falls silent. Spreadsheets shuffle. Activity…
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Akanksha Mishra |

Winning HCP engagement beyond metro cities

Healthcare in India doesn’t stop at Mumbai, Delhi, or Bangalore. Beyond the metros lies the bulk of India’s medical ecosystem: doctors in Tier 2 and Tier 3 cities who prescribe at scale, influence…
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