Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Doctor Trust, Not Digital Transformation, Is Pharma’s Next Frontier

Every boardroom conversation in pharma today seems to circle back to “digital transformation.” New platforms, AI, omnichannel campaigns- you name it and it's there in every conversation. But let’s be…
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Akanksha Mishra |

Lifecycle Marketing in Pharma: Turning Campaign Spend Into Compounding Value

Think about your last big campaign. You spent crores on creative, media, rep detailing, webinars. The numbers spiked. For a few weeks, it felt like traction. And then, a flatline. Doctors moved on,…
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Akanksha Mishra |

The Real Cost of CRM Silos: Missed Doctors, Missed Prescriptions

 CRM silos are killing our marketing effectiveness. You and I both know it. We’ve all invested in CRMs, detailing apps, email platforms, and even WhatsApp campaigns. However, when these systems…
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Akanksha Mishra |

Reinventing Medical Education: From Decks to Doctor Communities

For decades, the pharmaceutical industry’s idea of medical education has remained largely unchanged, consisting of PowerPoint decks, glossy brochures, and occasional in-person CME events. But the…
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Akanksha Mishra |

Creative Won’t Save Pharma Marketing. Execution Will.

Pharma marketing doesn’t fail because of weak ideas. It fails because execution breaks down. In a regulated, crowded, and compliance-heavy industry, even the smartest campaign can collapse without…
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Akanksha Mishra |

Doctor Engagement: The KPI Every CMO Should Have on Their Dashboard

The Metric That Actually MattersPharma marketing is drowning in dashboards. Clicks. Impressions. Call volumes. Email opens. Webinar registrations. The screens look busy, but when the board…
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